Affinitas Analytical Services provides
the following services:
- Profiling—Discover who your customers
are, what they like
and where they live.
- Response Analysis—Find out which
people are answering/responding to your direct marketing
campaigns and where you can find more of them.
- Modeling—Statistically rank and
order customers/prospects on their likelihood to buy or
respond to a product offering.
- Clustering—Use customer segmentation
to work with similar people in a group and market differently
to each homogenous segment.
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