Access to Information
Marketers must make sound judgments about
their customers—often on
a real-time basis.
|
Who to target?
What’s
the offer?
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How to reach them?
What’s the right message?
|
Data, long the domain of the Information
Technology Department, has not traditionally made it to the
marketer’s desktop. Affinitas changes all that, putting
the power of real-time information in the hands of marketers.
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