Database Development

Affinitas implements fully scaleable, easy-to-use database solutions for the direct marketer. Our Database Design Team provides a proven formula from start to finish. We offer turnkey marketing databases that can easily fit your needs or we can develop custom marketing databases with your specific requirements in mind. Affinitas allows data capture for every possible scenario, including: customer profiles, purchasing/product history, recency, frequency, value data, demographic and lifestyle data, customer satisfaction scores, and many more data categories.

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