Affinitas employs direct marketing strategists
with years of campaign planning expertise. We specialize in
working closely with our clients to identify, orchestrate and
oversee all the key elements of a successful direct marketing
campaign.
Working in partnership with our clients,
our strategists scrutinize every element of a campaign, including
media selection, test and control scenarios, rollout projections,
ROI forecasts, alternative media and creative concepts. Making
sure the calculus of direct marketing adds up, both qualitative
and quantitative methodologies are employed to give customers
both sides of the marketing equation.
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