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campaign execution
marketing services: campaign execution | creative services
Ai - Affinitas Intelligence
left body spacer The Agency Services team follows up strategic development with design, launch, and management of marketing campaigns from start to finish. Our project management teams have specific expertise to support client initiatives in the following areas:

Print Production
We are a full-service procurement center with a variety of vendor relationships providing areas of specialized expertise and competitive buying power. Our partners provide digital on-demand print capabilities to conventional sheet-fed and Web print. All mail pieces are reviewed with our dedicated USPS representative to ensure conformity to current postal standards and regulations, resulting in the most economical postage cost. All print jobs include on-site press checks to confirm print quality, sharpness, and color reproduction. Print specialties include:
  • Direct Mail
  • Post cards
  • Self-mailers
  • Letter / envelope / inserts
  • 3-dimensional/interactive
  • Magalog/Long-format
  • Brochures
  • Sell sheets
  • Free Standing Inserts (FSI)
Specialized lettershop applications provide a variety of mail addressing and personalization options:
  • Personalized laser printing
  • MICR printing
  • Color laser printing
  • Laser print envelopes and labels
  • Laser printing for a variety of sizes
  • Inkjet addresses on envelopes, self mailers, postcards, newsletters, etc.
  • Inkjet indicia, tracking codes, numbering, tag lines, etc.
  • Inkjet printing for a variety of sizes
  • Folding, tabbing, inserting, cutting, hand work, fulfillment
Data Processing
Full-service data processing services maximize postal efficiencies:
  • Address standardization and CASS certification
  • National Change of Address (NCOA)
  • Move update
  • ZIP+4 conversions
  • Merge / Purge and database cleanup
  • Branch-based mailings
  • Custom programming
  • Postal qualification and cost optimization
  • Bulk shipment preparation
  • Data entry
Print Advertising Solutions
Affinitas is experienced in serving as media planner and buyer for traditional print media, including regional and national newspapers, local community publications, and targeted niche magazines or professional publications. Capabilities include:
  • Sourcing and recommendation
  • Rate negotiation and order insertion
  • Budget calendarization and management
  • Targeting strategies based on affinity, geography, or ethnicity
  • Language translation
  • Creative development and final artwork submission
Event Marketing and Point-of-Sale Support
  • Premium items
  • Posters
  • Table tents
  • Shelf talkers
  • Take-ones
  • Large format retractable pull-up banners

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