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marketing services
marketing services: campaign execution | creative services
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Strategy Development
The Affinitas Marketing Services team draws on decades of experience from Madison Avenue to Silicon Valley, and many points in between. This team works with clients at all levels to develop strategies against specific initiatives or long term campaigns, typically followed up with project design, creative development and launch, execution and management, and ROI measurement. Applications include:

  • Acquisition / Demand Creation
  • Upsell / Cross-sell
  • Retention / Cultivation
  • Save / Winback
  • Lead generation
  • Brand development and identity
  • Target market identification and segmentation/li>
  • Media channel recommendation and selection
  • Development of relevant benefit messaging
  • Specialized initiatives such as VIP programs, contests/sweepstakes, surveys, data mining/database building

Media Channel Expertise
The scope and experience of Affinitas involvement in both traditional and non-traditional communication channels is vast:

  • Direct Mail Creative and Production
  • Print Advertising
  • Web / Digital
    • Web site / micro site / page design and development
    • Social / Professional networks
    • Animated banners
    • E-mail marketing and address capture
    • Data-based surveys and reporting
  • Alternative / Awareness Media
    • Pay phone kiosks
    • Airport kiosks
    • Bus shelters
    • Vehicle wraps
    • Subway entrance panels
    • Cinema slides
    • Billboards
    • Wallscapes
  • Inbound / Outbound Call Center Dialogue
  • Field Sales Support
    • Inside Sales/Appt Setting
    • Sell Sheets
    • Collateral Kits
    • Brochures
  • Event / Point-of-Sale Promotion
    • Large format pull-up banners
    • Posters
    • Handouts/Take-One's
    • Premium items
    • Table tents/Shelf-talkers

Campaign Development
This experience allows Affinitas to build communications platforms or campaigns that:

  • Increase the reach of messaging
  • Increase the frequency and absorption of messaging
  • Raise brand awareness
  • Generate leads, sales, and/or revenue
  • Increase the depth and breadth of customer involvement and engagement
  • Enhance the overall customer experience with the company and the brand

...Like Predicting the Weather
It’s not uncommon for clients and potential clients to ask what can be expected for a response rate in an upcoming campaign. It’s also not uncommon for the answer to be “It depends.”

As with predicting the weather, the potential outcome of any marketing campaign is influenced by many variables, some of which cannot be controlled.

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