Strategy
The Affinitas Agency Services team draws on decades of experience from Madison Avenue to Silicon Valley, and many points in between. This team works with clients at all levels to develop strategies against specific initiatives or long term campaigns, typically followed up with project design, creative development and launch, execution and management, and ROI measurement.
This team also works with clients in the development of corporate go-to-market strategies, with a focus on:
- Brand development and identity
- Target market identification and segmentation
- Media channel recommendation and selection
- Relevant benefit messaging
Experience
The scope and experience of Affinitas involvement in both traditional and non-traditional communication channels is vast:
• Direct Mail Creative and Production |
• Inbound/Outbound Call Center Dialogue |
• Print Advertising |
• Field Sales Support |
• Web/Digital |
– Inside Sales/Appt Setting
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– Web site/micro site/page
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– Sell Sheets
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design and development
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– Collateral Kits
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– Social/Professional networks
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– Brochures
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– Animated banners
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• Event/Point-of-Sale Promotion |
– E-mail address marketing
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– Large format pull-up banners
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• Alternative/Awareness Media |
– Posters
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– Outdoor
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– Handouts/Take-One's
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– Pay phone kiosk
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– Premium items
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– Cinema screen
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– Table tents/Shelf-talkers
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Build Your Business
This experience allows Affinitas to build communications platforms or campaigns that:
- Increase the reach of messaging
- Increase the frequency and absorption of messaging
- Raise brand awareness
- Generate leads, sales, and/or revenue
- Increase the depth and breadth of customer involvement and engagement
- Enhance the overall customer experience with the company and the brand
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